Catfish allows users to set specific terms for each Category, Product and Page to allow search engines to rank the site higher in their results.
Catfish allows you to enter
Search engine friendly page name
Meta Keywords - These are words that will help a search engine understand what this page is displaying. Use words that describe what the page / product is, whats for sale, what you would expect to search for the search engine to return this page
Meta Description - The meta description is the text that appears below the blue link in a Google search. Words that matched the query get pulled out in bold. This is a great place to add marketing messages about products, discounts, unique selling points or differentiators. It should be a unique message for each page.
Meta Title - A meta title shows the name of a web page. The title is displayed by the browser, usually at the top of your computer screen, and tells a visitor what page they are on.
Search engine friendly page name - Usually a text string. This is the term appended to the storefront to make the category or product name appear in the URL instead of the identifiers that are added by Catfish automatically. For example www.catfish.com/storefront/c/51 would then appear as www.catfish.com/storefront/greetingscards
To apply any of these to your site, please follow the instructions here