By default on storefront creation the "Hide newsletter box" in Customer Settings is ticked:
Once you have unticked this, make sure to click Save in the top right corner.
You'll also need to go to Editable Content and add the token %Module.NewsletterBoxSmall% to your site. This is commonly added in the Footer. Once added, again click Save, and head to the front end to see the newsletter sign up field:
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