When you become a Catfish customer you purchase a Platform from ISL.
A Platform, in its most basic terms is a URL that will act as your access into your Catfish system.
A Platform is controlled by a Platform Administrator account whose login will be provided for you on sign up to Catfish.
An example of a Platform is http://demo.catfish.infigosoftware.com
Note: We initially provide all customers with a starter sub-domain of our infigosoftware.com second-level domain, i.e. platformname.infigosoftware.com, where platformname is the sub-domain. To use your own custom domain (e.g. www.example.com) then please contact support via the helpdesk
For a more general explanation of sub-domains and domains please see this article
A Storefront is any separate, end business using the system. All Storefronts are created on the Platform by a Platform Administrator.
A Storefront name is appended to the end of the Platform URL with a '/' to control which Storefront a customer accesses and the branding of their store.
An example of a Storefront created at the above Platform would be http://demo.catfish.infigosoftware.com/demostore
In this example "demostore" holds all Theme, Layout, Products and Customers for only this Storefront.
A Platform Administrator can create new Storefronts for each business they deal with*. Once a Storefront is created, the Platform Administrator can create users within the new Storefront to browse products / administer just this Storefront.
We advise all users to administer Storefronts using a Storefront Administrator, not a Platform Administrator account to avoid any confusion.
*Maximum number of Storefronts restricted by license